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Global Worries, Direction, Satisfaction
The report, titled "Ipsos Global @dvisory: Global Worries, Direction, Satisfaction" is based on 18,676 recent interviews in 24 countries around the world. The report examines citizens' assessment of the most worrying issues, direction and satisfaction in their country today. Download the entire Ipsos Global @dvisory now.
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New Years Look Back and Outlook
The report, titled "Ipsos Global @dvisory: New Years Look Back and Outlook" examines resolutions and the outlook for 2011, based on 18,676 recent interviews in 24 countries around the world. Download the entire Ipsos Global @dvisory now.
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Global Communication Channel Credibility: How Are Citizen-Consumers Getting Information about Your Organization?
The amount of information available to the average consumer has increased exponentially over the last 10 years. But where exactly are consumers getting information about companies or organizations from? This Ipsos Point of View paper explores consumer-citizens opinion on the credibility of mainstream media, corporate, and consumer voice sources of information about companies in 24 countries around the world.
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Polling on Fuzzy Issues Like Healthcare Reform: You Can't Measure What Doesn't Exist
When the definitive history of the 2009 healthcare reform debate is written, one footnote will read how varied, even contradictory, the polls had been. Learn what polling on American healthcare reform has taught us about polling on non-electoral policy issues involving the legislative process by reading our latest paper.
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The Apple Pie Effect: Is there a link between U.S. Soft Power and the Corporate Reputation of American Companies?
Our research shows that there is a strong link between the reputation of iconic American corporations and image of the U.S. abroad. As this relationship varies from one country to another, understanding the linkage between corporate image and the image of the U.S. will aid companies operating globally to assess the probable effectiveness of different communications strategies. Find out more by downloading our latest Point of View.
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Corporate Reputation: Ipsos Ideas Special Edition
In this Special Issue of Ipsos Ideas, our research magazine, experts from Ipsos Public Affairs offer insight into how a good reputation can be used to drive your business performance today, as well as to establish a reservoir of goodwill to draw upon when challenges and difficulties arise in the future.
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How Green Initiatives Pay Reputational Dividends
The environment is a popular topic of conversation within corporate reputation circles. As Public Affairs researchers, Ipsos is frequently asked about the traction (or lack thereof!) of environmental programs in boosting corporate reputation. If the environment is so important to people, why isn't it a major driver of every company's corporate reputation? The answer to this question revolves around three loci: broad issue importance, salience of the environment for a particular company's industry and image, and environmental program or message fit.
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To Tax or To Cut?: Managing Voter Demands in Trying Economic Times and the Municipal Agenda
Faced with the most pronounced economic downturn in a generation, local governments have been especially hit hard as revenue bases have drastically declined. The result has been record budgetary shortfalls across the country for all levels of government. Government officials face a tough choice: raise taxes or cut expenditures? What are government officials and policy makers to do? Learn more by downloading our latest Point of View.
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Reflections on the 2008 Election Campaign
An Englishman in New York: Reflections on the 2008 Election Campaign