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How brands can appeal to Gen Z’s desire to ‘live for today’
Why focusing on future benefits, like with sustainable products, may not be the most compelling angle for brands trying to connect with younger consumers
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How thrifting’s influencer boom is reshaping the way we shop
For the next generation of shoppers, thrifting isn’t just about frugality. “Big Thrift Energy” author Virginia Chamlee explains how bargain hunters are chasing sustainability, quality, nostalgia, and more – and what it means for the rest of the retail world.
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Ipsos Update – April 2024
Global happiness, gender equality, ESG… Ipsos Update explores the latest research & thinking on key topics from Ipsos teams around the world.
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Exploring a TikTok influencer strategy? Here are five keys to success.
Influencer marketing has earned a place in the hearts of marketers—and with good reason. However, there is wide variance in impact.
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Ipsos Update – March 2024
Populism, UX, Love… Ipsos Update explores the latest research & thinking on key topics from Ipsos teams around the world.
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Political Perspectives: Interviews & News
On a regular basis, Ipsos experts are invited to share our research data and insights. Click here for the latest in media news articles and interviews.
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Do and don’ts for understanding generations
The more we look at generations the less we know about them. That's why it is important to see the trees in the data forest.
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Insights and solutions to help you be more inclusive
Ipsos is committed to helping organizations create more inclusive products and services and communicate in a way that better recognizes, engages and represents all women.
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Pharma knocks tech off the top spot as most trusted industry in Ipsos' latest global report on Trust
Business leaders are not trusted to tell the truth – yet are seen to have a responsibility to speak out on issues according to the new Ipsos Global Trustworthiness Monitor report.
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Thirsty Habits: Affluent consumption from 2022 points to good times ahead for the drinks industry
As we enter the new year, data from Ipsos’ Affluent Surveys and the Alcohol Consumption Tracker (ACT) tell us that affluent consumers aren’t letting concerns about the economy and inflation dampen their spirits.