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Media in this Brave (New) World: Vaccine or Not
Do advertisers need to prove their evolved media mixes and decisions, such as the value of new channels they relied on during the pandemic?
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Will marketers reach more consumers in a post-vaccine era?
2020 is coming to an end, and the world is both hopeful and chaotic, especially after promising news about coronavirus vaccines.
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Managing Brand Saliency and Perceived Value Amidst Covid-19
We offer 3 reasons why brand managers must adapt their strategy to align with the new drivers of perceived value and fence off competition from private labels.
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The Brand vs. Performance Media Debate
Combining brand and performance media equals a balanced investment strategy for short and long-term growth.
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Media Optimization
Does your media plan maximize value, or just cut costs? We share seven tips to optimize your budget.
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ASI:Live Case Study
Go beyond counting clicks, shares and likes to really understand your digital campaign's impact on your brand. To maximize your investment in digital - you need to know more. With ASI:Live, you can track key performance metrics (recall, brand attitudes and claimed behaviour) with respondents we know were exposed to your digital advertising to really assess your campaign's impact on your brand. This case study illustrates how one client leveraged this approach.