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Game Development - Refinement & 'Proving Ground'

The gaming world has evolved. So too has your need for quality research at every stage of the product life cycle.

The Sponsorship Game: The View from Vancouver

What's the Big Idea? Test and Identify

Leveraging the Power of Consumer-Led Innovation

A Unique Method for Facilitating the Comparison of Differences in Multi-National Pharmaceutical Studies

An Adjustment for Differences in Respondent Scale Usage

Qualitative and Quantitative Measures for Advertising Pre-testing

Green: The New Color for Tech?

Online Video and Social Networking Set to Drive Tomorrow's Digital Lifestyle

Making Sure the Next Big Idea is the Right Idea

Creating Advertising That Works

An interview with Ipsos ASI's John Hallward, author of the new book Gimme! The Human Nature of Successful Marketing