Search
-
Ipsos Encyclopedia - Advertising Tracking Research
Ad Tracking research refers to the concept of evaluating the in-market performance of advertising and the greater definition of 'marketing communications' and any brand touchpoints.
-
ASI:Live Case Study
Go beyond counting clicks, shares and likes to really understand your digital campaign's impact on your brand. To maximize your investment in digital - you need to know more. With ASI:Live, you can track key performance metrics (recall, brand attitudes and claimed behaviour) with respondents we know were exposed to your digital advertising to really assess your campaign's impact on your brand. This case study illustrates how one client leveraged this approach.
-
Over the Top: How Next Generation Devices Are Showing Us the Future
Innovation in TV is nothing new these days. There are constant rumors of change - Apple will reinvent the TV set, Netflix will be included on set-top boxes - but hidden among the plethora of new devices that are currently out on the market, we can see some tantalizing glimpses of how we will use our TVs in the future.
-
Better Measurement for Stronger Brands
"Not everything that can be counted counts, and not everything that counts can be counted." – Albert Einstein
-
Creating Advertising That Works
An interview with Ipsos ASI's John Hallward, author of the new book Gimme! The Human Nature of Successful Marketing
-
Crouching Confusion, Hidden Hassles
Spotting And Managing Market Barriers To New-To-Market Technologies