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Game Development - Refinement & 'Proving Ground'

The gaming world has evolved. So too has your need for quality research at every stage of the product life cycle.

Engaging with the New Consumer

Leveraging the Power of Consumer-Led Innovation

Qualitative and Quantitative Measures for Advertising Pre-testing

Green: The New Color for Tech?

Online Video and Social Networking Set to Drive Tomorrow's Digital Lifestyle

Ads Good Enough to Eat: 8 Ways to Increase TV Commercial Recall Probabilities in the Food Category

Package Testing is Essential...

But Does It Tell You What You Really Need to Know?

Advertising Wear-out

The Right Price

Questions and Answers