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How Americans are Creating (Safe) Summertime Joy in 2020
Glimmers of hope and cautious optimism are helping to drive creative, albeit unconventional, plans to enjoy the warmer months.
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Amidst COVID-19, how can brands help with self-care and healthcare
Our latest US Online Community study reveals how consumers are seeking ways to feel better amid the throes of the coronavirus pandemic.
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No travel? No problem!
Grounded by budget or global circumstances? Keep your learning plan on track with these approaches that deliver qualitative insight from afar.
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Social media monitoring the fast-paced landscape of climate change conversations
The view from online: unfiltered, uncensored & unsolicited.
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What’s for dinner?
It’s about as fundamental a question as you’ll find in most people’s day-to-day lives.
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Are we headed for a car-culture war?
Futurists and technologists promote a vision of the autonomous future that is shiny and bright. While that vision might come to pass, there’s a reality that it overlooks. We are a divided, tribal and political people. There are no signs of middle ground on issues spanning from abortion to education to gun control. So why should we expect self-driving cars, which portend such a huge change to our way of life, to be any different?
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The Story Behind the Story
People are complicated. Ipsos shares examples from recent projects to illustrate the value of considering multiple perspectives when talking to consumers.
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Ipsos Encyclopedia - Big Data
"Big Data" is a very broad term, used often - and for a variety of different purposes.