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Can Brands be a Bridge to a Better Future?
Yes! Brands not only have an opportunity to support this vision, but also to shape it through actions and innovations that impact positive change.
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The Future of Packaging
Discover the future of packaging through new thinking and research on the topic of sustainable packaging, including consumer perceptions.
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Will a driverless future be heaven or hell?
Driverless cars could make our lives better – or worse. The better we plan for their impact, the more we improve our prospects. But are we on the right track now?
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Gaming X,Y,Z Syndicated Study 2018
Insights on the Future of Gaming, Technology Use, Social Media, and Everything Lottery & Gambling Related Among Three Critical Demographic Groups
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Mobile
Over the past few years, we have seen an increased proliferation of mobile across the world. Not only have we seen the number of mobile users grow worldwide, but we've witnessed increased engagement of consumers with their mobile devices for a variety of everyday activities, whether it's watching videos, shopping, making purchases, or simply accessing the internet. We are now past the mobile tipping point, with mobile overtaking fixed internet access in many markets, across developed and developing economies. Consumer interactions with brands are, more than ever before, fragmented and multi-layered. Consumers are leading busy lives, and multi-task routinely in their day. Consequently, many of the planned brand exposures are missed and recall relevancy is eroding faster than expected.
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Ipsos Encyclopedia - Big Data
"Big Data" is a very broad term, used often - and for a variety of different purposes.