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Ipsos Update – October 2023
Education, infrastructure, healthcare… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Conversations with AI: How generative AI and qualitative research will benefit each other
Generative AI could be an enabler to deliver faster, cheaper, and better research results, but the key is asking the right questions.
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How research can help understand and close the gap in inequality
Read more about the challenges posed by inequality, its various dimensions and insights for proactive efforts to address it head-on.
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Trust & Effectiveness in Public Health Communications
Listen in as we share new research exploring how Americans view key agencies and how, especially for the CDC, a crisis can undermine public trust.
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Beyond omnichannel retail to convergent commerce
Discover some of the emerging channels where convergent commerce is evident, their impacts on shopper journeys and touchpoint use, and what it means for brands.
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Navigating Social Issues: When and how to speak out
Five pieces of actionable guidance for corporate leaders as they determine what to speak out on and how, with a focus on maximizing opportunity and limiting risk.
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Insights and solutions to help you be more inclusive
Ipsos is committed to helping organizations create more inclusive products and services and communicate in a way that better recognizes, engages and represents all women.
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DEI Leadership: Innovation, Inclusion & Insights
Revisit our recorded roundtable discussion about innovation, inclusion and insights in DEI leadership with some of the most talented experts in the industry.
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Why new electric vehicle tax credits could confuse and divide consumers
Auto dealers face a complicated task – and partisan divide – in explaining new electric vehicle incentives from the Inflation Reduction Act. Here’s how they can address the challenge.
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ESG: The Corporate North Star
The Purpose of purpose: having a clear vision about the kind of company you are is increasingly important in the ‘war for talent’, among generations who want to make a difference in their daily lives.