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Four critical trends that will drive brand growth in 2024 and beyond
We examine how brands will make positive contributions to our lives and the world around us in 2024.
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The US in 2023: Economy, AI, Politics
Here are the three major developments that dominated the conversations in board rooms and living rooms in the U.S. in 2023.
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Global Trends 2023: A new world disorder
74% agree that their government and public services will do too little to help people in the years ahead.
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Political Perspectives: Interviews & News
On a regular basis, Ipsos experts are invited to share our research data and insights. Click here for the latest in media news articles and interviews.
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Navigating the New AI Frontier
AI has created new risk for corporate leaders. Explore how to best diagnose AI-driven threats to the business and how to leverage AI for a proactive reputation and risk management.
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Teachers: What’s making some leave the profession and others stay?
Take a look at need-to-know data for decision-makers on the teacher shortage and how Americans, parents and educators are weathering the storm.
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Building reputation in 2023: the link between corporate reputation and business efficiency
Read more about how building trust gives companies an advantage in telling their story in times of crisis, marketing their products efficiently, and turning stakeholders into advocates.
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How do Americans feel about Generative AI? It’s complicated.
One in six Americans say they have used some type of generative AI, but how they’re using it varies. Here’s what business leaders need to know.
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The Up (and Down) Side of ESG Scrutiny
As climate change, economic strife, and community malaise hit closer to home, people are feeling expected to align their wallet with their social conscience. While price, product, and service will always be key, how companies measure up on ESG initiatives is going to be a much bigger factor in future purchase decisions.
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How research can help understand and close the gap in inequality
Read more about the challenges posed by inequality, its various dimensions and insights for proactive efforts to address it head-on.