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America Goes Shopping in an Electronics Wonderland
"The children were nestled all snug in their beds, While visions of smartphones danced in their heads. And mamma on her tablet, and I downloading an app, Had just settled our brains for a long winter's nap."
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At Home and On The Go With The Millennials
Every generation has its challenges and its defining moments, usually underscored by the times they live in. Today's young adults are no different. As they come into their own, the Millennial generation - ages 18-31 for this study - faces a set of challenges that reflects the new realities of our economy and technology.
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Green Marketing: Just a Tactic?
Consumers appear to be wary of companies who label their products as being `green', or environmentally friendly. The results of an Ipsos Reid study conducted this spring on behalf of Icynene reveal that a significant percentage of consumers view `green' labeling of a product as little more than a marketing tactic and that some consumers have reservations when it comes to paying for such products.
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Americans Divided on Personal, Public Role of Religion
Americans are divided on the role of religion in making decisions in their everyday lives. About one quarter of the population are regular churchgoers who say most or all their decisions reflect their religion's teaching. As many attend services rarely or never, and say religion has little or no bearing on their life decisions. The rest of the public (about half) lay in the middle, being regular or sporadic churchgoers who use religion when making some decisions.