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Ipsos Update - October 2019
This month's edition of Ipsos Update features recent Ipsos research and thinking on trust, customer experience, populism and nativism and our new edition of Flair South Korea.
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World’s heating up at record levels – but we’re doubtful or behind on policy action
Only four in 10 people think countries are doing enough on climate change.
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Flight-shaming: Would you change your travel plans to save the planet?
One in seven say they would pay more for travel with lower carbon footprint than airplanes.
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Are smart speakers helping Americans warm to automation?
How can you build a market for a cutting-edge product in an emerging field when people widely distrust it?
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Summertime, and The Livin’ Is Easy
Vacations, eating out, and shopping for groceries are the top three areas where Americans spend more during the summer months. In this month’s Thought Starter sourced by Ipsos’ eNation Omnibus, we take a closer look at how (and where) Americans are spending their summer.
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Is it Trendy to be Healthy? Or Healthy to be Trendy?
Root vegetables? Meditation? Cleansing diets? Juicing? E-cigarettes? In this month’s Thought Starter sourced by Ipsos’ eNation Omnibus, we take a closer look who’s participating in today’s lifestyle health trends.
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It's Cold Outside... so Are You Using the Drive-Thru Lanes When Available?
The latest U.S. Ipsos Omnibus survey shows what Americans think is the good, the bad and the ugly regarding drive-thrus and how the next new convenience will entail using your smartphone as well!
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Unhealthy Foods: Is Intervention the Answer?
Referencing a 22 country study examining opinions and perceptions towards different types and levels of government intervention on unhealthy foods, our findings show that American opinions vary greatly depending on the degree of intervention.
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How Green Initiatives Pay Reputational Dividends
The environment is a popular topic of conversation within corporate reputation circles. As Public Affairs researchers, Ipsos is frequently asked about the traction (or lack thereof!) of environmental programs in boosting corporate reputation. If the environment is so important to people, why isn't it a major driver of every company's corporate reputation? The answer to this question revolves around three loci: broad issue importance, salience of the environment for a particular company's industry and image, and environmental program or message fit.