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Ipsos Reveals the Super Bowl’s Best Ads of 2025
Flying facial hair takes the win in 2025, with Little Caesars and Pringles among the top-performing ads based on hard data from Ipsos.
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Intelligence
Whether you’re ready or not, the AI era has arrived. Here’s what brands, businesses and policymakers need to know about the potential risks and rewards of this technology, and how to navigate the tension between the wonder of AI and the worries about its potential.
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Michelle Vangel to lead Ipsos Social Intelligence Analytics + Synthesio team in North America
Vangel will oversee the alignment of Synthesio, Ipsos’ pioneering consumer intelligence platform, with Social Intelligence Analytics, Ipsos’ market-leading social intelligence and analytics practice.
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Ipsos acquires Infotools and further upscales digital capabilities to fuel growth
Ipsos announced today that it has entered into an agreement for the acquisition of Infotools, a top-rated software and digital services provider specializing in harmonizing, analyzing, visualizing and sharing market research data.
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Majority of Americans have changed the amount of time they spend communicating in-person compared to 10 years ago
New EvolveMKD /Ipsos poll finds among those who have experienced a change, 53% are spending less time communicating in-person versus 10 years ago
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Ipsos clients win six awards for excellent use of research in advertising
Advertising Research Foundation honors campaigns by Tropicana, Meow Mix, Jif and more at first-ever virtual gala
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America’s hidden common ground on police reform and racism in the United States
Public Agenda/USA Today/Ipsos Hidden Common Ground survey finds that most Americans want to see changes to policing
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Americans Find Substantial Common Ground on the Threat the Coronavirus Poses
Results from a Public Agenda/USA Today/Ipsos poll show majority are concerned about the economic impact, rather than personal impacts, of COVID-19 crisis
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America's Hidden Common Ground on Creating Good Jobs
Results from a Public Agenda/USA Today/Ipsos Snapshot Poll
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America’s Hidden Common Ground on Climate Change
Results from a Public Agenda/USA Today/Ipsos Snapshot Poll