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New Ways to Reach the Wealthy
The old ways of messaging to Affluents don’t work anymore. Marketers should focus on one mission: Messaging that makes people feel close to others.
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Majority say credit card rewards are very important, and drive their card usage
New GigaPoints/Ipsos poll finds that credit card rewards/points play a major role in deciding to go with a particular credit card company for many Americans
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Entrepreneurialism alive and well in the time of the pandemic
Entrepreneurial spirit is up among women and younger adults.
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Regaining control and bouncing back after the unexpected
For many Americans, feeling a sense of control has always been tenuous, but the pandemic pushed them to their limit.
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Young Americans pessimistic about government, democracy
New VICE News/Ipsos poll shows COVID-19, election integrity top of mind for people under 30
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Ipsos clients win six awards for excellent use of research in advertising
Advertising Research Foundation honors campaigns by Tropicana, Meow Mix, Jif and more at first-ever virtual gala
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Interest in COVID-19 vaccine waning
New Newsy/Ipsos poll shows COVID-19 pandemic has bolstered support for public health funding, but not in the form of a tax increase
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Are we ready for a cashless future? New Ipsos study shows we’re accelerating in that direction.
The coronavirus pandemic has reduced our dependence on cash. At the same time, our youngest generations already have become experts at using virtual currencies through gaming and virtual experiences.
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COVID-19: The Generational Impacts on Affluent Consumers
Six months into the pandemic we see that it is a historic life changing event.
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COVID-19 is not all gloom for doom
Some brands succeeding during the COVID-19 pandemic have an unlikely but common theme: doom.