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Ipsos OTX MediaCT Launches New Syndicated Study: LMX Family - First Two Waves Reveal Significant Changes in Media Multitasking
LMX Family forges strategic partnership with leading database and reporting supplier Infotools allowing customizable view of Media Habits of America's Kids and Families
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Four in Ten (40%) Americans Confident They'll Take a Summer Vacation This Year
Americans Projected to Spend $75.9 Billion This Summer,
Up 9% from the $69.5 Billion they recall
Spending Last Summer -
Ipsos Health Positions for Client Service Excellence
Robert Ramirez Takes on New Role Focused on Greater Value to Clients
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Oil Spill More Noise Than Substance?
Three out of five (60%) Americans are still in favor of offshore drilling despite recent spill; more disapprove than approve with Obama's handling of spill despite no change in his overall approval ratings
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Most Americans Focused On Basic Financial Needs and Unprepared For Retirement
3 in 4 Interested in 401(k) Annuity Option
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The 2010 FIFA World Cup
Only 4 In 10 (37%) Avid Soccer Fans Think The Way In Which Qualification Structure Formatted is Fair To All Potential Participating Countries, and 2/3rds (65%) Say World Cup Event So Expensive Ordinary Soccer Supporters Can No Longer Participate.
Regardless, 59% of Fans Say South Africa will Host Successful Event--91% of South Africa Fans More Optimistic -
As Father's Day Approaches, Dads of Young Children Say They do Their Fair Share of Chores - Including Changing Diapers - But Moms Aren't so Sure
Majority (61%) of Dads Don't Want a Pass Changing Diapers on Father's Day so they can Prove What Great Fathers They Are
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Anticipation Building for Project Natal and PlayStation Move
Top Line Research from Ipsos OTX MediaCT's GamePlan Insights Illustrate Consumer Interest