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[WEBINAR] What the Future: Parenting
What the Future: Parenting offers exclusive data and analysis on what today’s (and tomorrow’s) parents want, and how business leaders and policymakers can support them today and in the coming years.
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Unlocking the creative potential of out-of-home advertising
OOH advertising presents a remarkable opportunity for brands to connect with their target audience - especially digital OOH advertising which is experiencing growth and remains a powerful channel to reach consumers.
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REF Expert Insight: Global Trends 2024
The polycrisis, which includes political uncertainty, climate change, and war to name just a few, has arguably intensified, leading to a lower priority on environmental concern and brand/value alignment among citizens in many countries.
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Insights Association’s Annual Conference
Ipsos’ Kristy Click and Caitlynn Sorrell will be presenting together with Nestle’s Michael Shapiro to discuss Unleashing the Power of GenAI: Purina’s Journey to Faster and Better Insights in Pet Food Innovation
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Ipsos-CARD Dissertation Proposal Award
Ipsos regularly partners with the CARD lab at Temple University. The CARD lab mission to promote applied, interdisciplinary and multi-method research in decision-making and facilitate the translation of findings into actionable insights for business and society fits with Ipsos’ vision of leveraging academic insights for the most advanced and rigorous science that can drive practical solutions for clients.
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Future Jobs to Be Done
Ipsos Strategy3’s Philip Ryan looks at the “jobs” that parents hire products to do — and how brands can meet their needs in the years to come.
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Why parenting leads to greener perspectives (and purchases)
Ipsos data indicates that affluent parents have more environmentally friendly spending habits than non-parents. Here’s why brands and businesses should take note.
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Why brands should support modern parents against old biases
Gender equality has come a long way — but when it comes to parenting, there’s more to be done, according to Ipsos data. Ipsos’ Melissa Dunne explains how employers can improve employee policies to align with their ESG values.
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How AI can (maybe?) make parenting roles more equal
Avni Patel Thompson, founder of the OpenAI-backed startup Milo, thinks AI tools can help busy parents balance the invisible loads of parenting — and make time for the human side of parenting.
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How brands can navigate complex parenting styles
There are many ways to raise a kid. Kinder Chocolate’s Catherine Bertrac looks at the forces that shape modern parenting styles and how that informs their approaches to treats.