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Marketing to the Hispanic Language Split

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Faster pace of growth and margin improvement at Ipsos

Operating profit up 17.6%
Net profit up 23.9%

Doctors Play Key Role in Sales of Non-Prescription Drugs

Doctor's Role Greatest When Rx Product Moves To OTC, Reveals Ipsos PharmTrends174

Copy Testing U.S.-Style

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Direct-to-Consumer Advertising

Making It Count

Empowered Patients a Growing Force

The drug marketer's "new reality"

Kids' Commercials

No Child's Play

Kids' Commercials

No Child's Play

Why Category Buying Behavior Matters

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Why Category Buying Behavior Matters