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Ipsos MediaCT Tunes In with a Senior-level Digital Media Expert
Paul Wallace Joins Ipsos MediaCT's U.S. Team as Vice President
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Three-Quarters (76%, +7 Pts. From 2011) of American Holiday Travelers Find Other Travelers' Reviews Trustworthy While Half (50%, +9 Pts.) Factor Reviews Into Their Own Plans
Among Likely Holiday Travelers Who Share Their Own Reviews Online, Social Networking Sites (23%) Are Most Popular
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US Hispanic Understanding at Center of New Ipsos Offer
Qualitative Research Suite from Ipsos UU Focuses on Growing Segment of US Population
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Better Measurement for Stronger Brands
"Not everything that can be counted counts, and not everything that counts can be counted." – Albert Einstein
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Socialogue: My Friend "Likes" a Brand. Hmmm...
Nearly One in Four People Say they Would Buy a Brand Because a Friend "Likes" or Follows the Brand on a Social Network