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Most (85%) Believe that America is a Nation of Dreamers

One Third (33%) Say President Obama is the Nation's Biggest Dreamer, followed by Themselves (8%)
and Martin Luther King Jr. (7%)

Americans Are More Likely to Be Concerned if Their Social Security Number Were to Be Stolen Than Their Wallet or Laptop

More Americans Would Rather Reduce Their Risk of Identity Theft by 20% Than Reduce Their Waistlines by 20 Pounds

Three New Product Success Factors You Should Measure, Control and Own

Placing Consumer Needs at the Forefront of Your Brand Extension Strategy

Poll of American Taxpayers Points to Poor Understanding of Laws that Could Affect their Liability

Many Plan to Use Their Tax Refunds to Pay off Debt

Americans Find Simple Expressions of Appreciation to Be the Most Meaningful

Family Is Seen as Being Most Rewarding and Most Appreciative

Online Shoppers Looking for Ways to Save

While the Spirit of Giving is Still Strong this Holiday Season, Many Online Shoppers are Looking for Ways to Save

Shopping Online is Viewed as One Way of Pinching Pennies, as Many Plan to Take Advantage of Promotions and Free Shipping

Strong Majority of Americans Believe in Safety Precautions for Children Trick-or-Treating

Even With Concerns, More than Half of Americans Will Hand Out Halloween Treats
One Quarter (23%) of Americans Have a Child Under Age 15 Who Will Be Trick-or-Treating This Year

A Quarter of American Homeowners Are Delaying the Purchase of a New or Existing Home Due to the Current Economic Climate

However, Nine in Ten Agree that Owning a Home is Still the Best Long-term Investment they can Make with their Money