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How Green Initiatives Pay Reputational Dividends
The environment is a popular topic of conversation within corporate reputation circles. As Public Affairs researchers, Ipsos is frequently asked about the traction (or lack thereof!) of environmental programs in boosting corporate reputation. If the environment is so important to people, why isn't it a major driver of every company's corporate reputation? The answer to this question revolves around three loci: broad issue importance, salience of the environment for a particular company's industry and image, and environmental program or message fit.
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Survey Shows that Many Asthma Sufferers Have Misconceptions about How to Control Their Condition
Two Thirds of Physicians Treating Asthma Believe Less Than 50% of Their Patients Take Their Daily Asthma Controller Medication as Instructed
Misconceptions about Asthma Control Are Particularly Prevalent among Hispanics and African Americans -
Winning the War Against Private Label Brands
The war between national brands and private label brands is heating up.
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95% of U.S. Travel Plans Held During Swine Flu Outbreak
Industry Response Was Immediate and Consumer-Friendly
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Americans Are More Likely to Be Concerned if Their Social Security Number Were to Be Stolen Than Their Wallet or Laptop
More Americans Would Rather Reduce Their Risk of Identity Theft by 20% Than Reduce Their Waistlines by 20 Pounds
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Consumers Sacrifice New Products and Usual Brands During Economic Downturn
Recession Challenges Consumers to Change Spending Habits, Marketers to Get Creative
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Is Changing Your Package Worth the Cost?
Measuring Incremental Sales from a New Package Design Prior to Launch