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Younger gamers display strong and diverse spending behavior across video game touchpoints.
Personalization, customization, and the desire for social interaction propel gaming engagement with younger gamers. A potential shift from physical to digital game purchase is being driven by these 13-34 consumers.
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Half of Americans would be interested in a weight loss medication
More than half of Americans would be interested in taking a new 'safe and effective' weight loss treatment, according to new data from the Ipsos Consumer Tracker
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More Americans plan to travel for the holidays this year
27% of Americans say they plan to travel for Thanksgiving and/or the December holidays, up from 20% last year, according to the Ipsos Consumer Tracker
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Americans learning AI are mostly teaching themselves
Familiarity with artificial intelligence is high across age groups, but younger people seem to be actually using it more, according to the Ipsos Consumer Tracker
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Understanding and Managing Regulatory Risk in 2024
Watch our on demand webinar to hear which regulatory risks citizens expect businesses to address, and how expectations vary across key industries and specific issues like “competition and anti-trust regulation”.
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What Millennials, Gen Z, Gen X and Baby Boomers Tell Us About Travel in the Year Ahead
Travelers of All Ages Will Value Connectivity and Personalization, Seek out Culture and Unique Experiences and Embrace New Business Travel Trends as Travel Boom Continues
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The future of health and nutrition – Tetra Pak Index 2023
The 2023 Tetra Pak Index, conducted in partnership with Ipsos, explores how the global pandemic has shifted consumer focus towards health and sustainability, and the role of technology in shaping the future of food and beverage.
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Americans want active shooter drills in schools but differ on safety priorities
A new NPR/Ipsos poll finds that more than half of K-12 parents say their child has experienced an active shooter drill at school; most parents favor these drills but want them to be evidence-based and age-appropriate
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Majority believes America has a responsibility to push parties in the Israel-Gaza conflict to negotiate
Wall Street Journal/Ipsos survey of Americans find the public divided on America’s role in the Israeli-Hamas conflict
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Does your team have enough empathy?
Take our empathy quiz to assess how consumer and customer centered your organization is at the moment.