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Affluent Population Grows Larger, Wealthier, and More Engaged with Media

Digital Media Use Grows Sharply, But Largely Supplements - Rather than Replaces - Traditional Media Use

Majority (71%) of Global Internet Users "Share" on Social Media Sites

New Leader Helps Ipsos MediaCT to Size Up Audience Measurement

Evan Borak Joins Ipsos MediaCT's U.S. Team; Will Lead Audience Measurement Group

Two in Ten (22%) Global Drivers Admit to Texting, Emailing or Using Social Media While in the Driver's Seat

Global "Sharers" on Social Media Sites Seek to Share Interesting (61%), Important (43%) and Funny (43%) Things

Three in Ten of Global Internet Users Have Made a Purchase Based Mostly on a Social Media Ad (35%) or Post (31%)

Consumer Media Habits Shifting Rapidly Toward Online Video and Mobile Devices; 22% of Time Online Is Now Spent Watching Video

Latest Findings from Ipsos' LMX Tracking Study Show Tablet & Smartphone
Ownership Spike Amid a "Media Technology Sea Change"

Online Consumers Link Monthly to Brand or Product Articles (19%), Websites (19%) or Videos (15%)

71% of Global Internet Users "Share" Social Media Content Monthly: Pics (43%) plus Opinions, Status Updates and Links to Articles each Top Out at 26%

Eyes on the Prize: One Third (32%) of Online Global Consumers Entered a Brand or Product Sponsored Contest in the Past Month