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Energy deficiency in Africa and the rise of solar solutions
Africa's energy landscape is characterized by significant deficiencies, with vast disparities in electricity access across the continent.
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Africa Centre for Development Research and Evaluation
Ipsos has taken its dedication to development research and evaluation in Africa to the next level with the establishment of the Ipsos Africa Centre for Development Research and Evaluation
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Internet users’ trust in the Internet has dropped significantly since 2019
Online users want better control over how their personal data is collected, used and sold.
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Africa Day: An African Perspective on Covid-19
The initial slow spread of Covid-19 through Africa helped some countries to start preparing for the inevitable, but – a little more than a year into the pandemic – many Africans report a rather devastating effect on their lives and livelihoods.
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Ipsos Expands its Research and Evaluation for Development in Sub-Saharan Africa
Melissa Baker Joins Ipsos
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Brand Building in Africa: Demystifying the African Marketplace
Why have some companies succeeded and others failed in Africa? International brands have extended their business models into Africa, and set up shop: investing in infrastructure by means of supply chains and distribution networks, creating employment, and relentlessly driving their brands on the market, only to close-up shop when great expectations floundered.
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Africa: Sure Bet or Shot in the Dark?
Ipsos South Africa invites our clients to join us for a conversation with business leaders about Africa.
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Ipsos Update - June 2017
Welcome to the June edition of Ipsos Update – our monthly round-up of research and thinking from Ipsos’ teams around the world.
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Sub-Saharan middle class: R1.3 trillion per month and growing
The African Lions study has brought a market which represents R1.3 trillion per month to life and will make a huge contribution towards the understanding of the consumer landscape of our continent