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The Brand Strength Ladder
A strong brand leads to growth and profitability, as it makes more people buy the company’s products, more often, potentially to a higher price point. But, how do you build a strong brand? A meta-analysis based on our BrandCheck benchmark database suggests that there are some fundamental steps on the journey to a strong brand. We refer to this as the Brand Strength Ladder.
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Opplever kundene det merkevaren din lover? Hvordan redusere gapet merkevareløftet og kundeopplevelsen?
Les vår siste ekspert' artikkel om hvordan bedrifter kan redusere gapet mellom merkevareløfte og kundeopplevelse for å skape forretningssuksess.
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[Opptak av webinar 29.4.21] Reklametesting gir økt ROI og Brand Equity
Dette #IpsosInsights webinaret holdes av Ipsos Denmark i samarbeid med Ipsos Global.
Brand Equity Measurement
Understand what is driving your brand’s success and plan your activation strategy.