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Global Trends 2023: A new world disorder
74% agree that their government and public services will do too little to help people in the years ahead.
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Ipsos Update – September 2023
Barbiecore, artificial intelligence, ESG… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Do and don’ts for understanding generations
The more we look at generations the less we know about them. That's why it is important to see the trees in the data forest.
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Navigating Social Issues: When and how to speak out
Five pieces of actionable guidance for corporate leaders as they determine what to speak out on and how, with a focus on maximizing opportunity and limiting risk.
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Ipsos Update – April 2023
Sustainability, happiness, democracy… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Creative Excellence helps advertisers to bring back the magic
Creative Excellence helps advertisers to bring back the magic by using research to inspire and empower creativity
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Educated Conjecture: An Ipsos Podcast
In this week's episode, we talk about how data from both restaurant guests and broader trends is influencing Tim Hortons’ evolving offer to Canadians
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Three keys to unlock brand success: shaping EXPECTATIONS, integrating CONTEXT, acting with EMPATHY
Brands are no longer in control. In a dynamic world, people are. Brands can make powerful connections and bring more to their lives by actively shaping their expectations.
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Consumers demand innovation from their energy suppliers
New services from Ipsos and Synthesio help energy and utilities brands track consumer trends and spot innovation opportunities.
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ESG: The Corporate North Star
The Purpose of purpose: having a clear vision about the kind of company you are is increasingly important in the ‘war for talent’, among generations who want to make a difference in their daily lives.