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Trump, Tariffs & Turmoil
Your one-stop spot for insights to navigate today’s evolving political and social landscape.
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Can we bridge the generational divide? The first step is understanding it
Fairness. Opportunity. Success. Each generation sees these differently — and understanding those differences is the first step to connecting across Canada’s generational divide.
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Decoding Misinformation: Why we fall for fake news
Understanding the factors that influence a person's ability to distinguish between real and fake news is crucial to tackling the misinformation crisis.
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OH CANADA: The embers of Canadian pride have been reignited
Given the current state of Canada-U.S. relations, we leveraged our flagship creative evaluation solution to understand Canadians’ response to a classic advertisement.
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The Most Influential Brands in Canada 2024
Canada’s Top 10 Most Influential Brands climbed the ranks or held onto their positions by shaping the very fabric of Canadian society, from how we communicate and consume media, to how we manage our finances and approach sustainability.
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When Culture and Commerce Collide
In our detailed paper, we offer recommendations for our clients on what to do about the U.S. tariffs. Take a look.
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United in Individuality: Opportunities for Canadian Brands
Revisit our on demand webinar to hear a truly Canadian lens on our landmark Ipsos Global Trends study, comparing the global data to how we think, feel and behave here in Canada.
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What all Brands can learn from the 2024 Paris Games
Here’s three key takeaways from the 2024 Paris Games that marketers must pay close attention to.
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Advertising for Better Representation: Creativity for all
Committing to diversity, equity and inclusion within advertising goes beyond simply doing what is right for society; it is a strategic move that yields both immediate and long-term benefits for brands.
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Are we prepared for population decline?
New research from Ipsos’ 2024 Generations Report underscores why it’s more important to tailor communications, product development and service delivery to the values and expectations of different age cohorts.