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Marijuana Munching Mania Looms
One of the stereotypical perceptions that people associate with recreational cannabis use is the onset of the ‘munchies’.
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Speed Dating with Innovations
Is your new product innovation attracting consumer attention? Ensure it has a ‘pick-up’ line that cuts through the noise.
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Insights That Pay Dividends
View our on demand webinar to hear research findings examining Canadian attitudes towards financial advice.
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Mind the gap: Why what a brand promises and what it delivers matter
Learn more about the promise-experience gap, the benefits of aligning the two and the pitfalls of over-promising.
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How Reaction Time Reveals What People Truly Want
View our on-demand webinar to learn more about DUEL and the wide variety of lottery & gaming specific cases for concept testing and idea screening.
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What Segment of Canada’s Burgeoning Non-Meat Protein Market is Driving Growth
As Canadians increasingly align their food behaviours to their evolving and expanding healthy eating aspirations, more consumers than ever are opting for non-meat proteins as meat alternatives.
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Betting that if it’s built, they will come
Paige Schoenfeld examines the generation barriers for sports gambling. Her vice: Horse racing.
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Will a new ‘vice’ disrupt one of the oldest?
Mike Rodenburgh looks at the differences between alcohol and cannabis consumption. His vice: either a B.C. Pinot Noir or a French Sancerre, depending on season and mood
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How Technology Can Fuel Behavioral Research
Discover three tips to ensure your traditional U&A studies are evolving to provide meaningful insight.
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Is your innovation research on its best behaviour?
This white paper fights back at the criticism of surveys, showing how they can measure behaviour and predict an innovation’s success.