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OH CANADA: The embers of Canadian pride have been reignited
Given the current state of Canada-U.S. relations, we leveraged our flagship creative evaluation solution to understand Canadians’ response to a classic advertisement.
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The Most Influential Brands in Canada 2024
Canada’s Top 10 Most Influential Brands climbed the ranks or held onto their positions by shaping the very fabric of Canadian society, from how we communicate and consume media, to how we manage our finances and approach sustainability.
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What the Future: Wellness
Read more about how technology and changing policy priorities are shaping everything from future healthcare to food, and how providers and companies can adapt.
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Advertising for Better Representation: Creativity for all
Committing to diversity, equity and inclusion within advertising goes beyond simply doing what is right for society; it is a strategic move that yields both immediate and long-term benefits for brands.
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Shifting Shoppers’ ESG Attitudes to Action
Discover how ESG plays out for shoppers, manufacturers and retailers, what the roles and responsibilities are for each party, and how understanding and the use of relevant information can incentivize shoppers to change behaviors.
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Conversations with AI part III: How AI boosts human creativity in ideation workshops
By changing perspectives and rephrasing the issues, better answers can be found.
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ESG Strategies & Brand Building with New Canadians
Revisit our on demand webinar for insights from the Ipsos New Canadians Research Community, a 200+ member online community of new-to-Canada residents.
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Sustainability and Advertising: Friends or Foe?
Listen in as we share insights exploring how brands can maximize the impact of sustainability communications.
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A Refreshing Take on Beverage Trends: Generational Differences
Revisit our on demand webinar to hear more about the interdependencies of generational forces, category trends and evolving situational dynamics, as well as how their interactions impact and will continue to shape how Canadians drink.
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We need to talk about generations - Understanding generations
Explore our deep dive into generational and demographic analysis. Our experts unpack why current received wisdom around different generations can be misleading.