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The Most Influential Brands in Canada 2024
Canada’s Top 10 Most Influential Brands climbed the ranks or held onto their positions by shaping the very fabric of Canadian society, from how we communicate and consume media, to how we manage our finances and approach sustainability.
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The Most Influential Brands in Canada, 2023
As you’ll read, just about every influential brand shored up its position by building mutually beneficial partnerships with other high performers, extending their reach and consolidating their influence.
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Dare to be a TikTok MISFIT
The quality of creativity in advertising remains a timeless factor influencing its effectiveness, and this holds true on TikTok as well. Read our TikTok case study.
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Creative Excellence helps advertisers to bring back the magic
Creative Excellence helps advertisers to bring back the magic by using research to inspire and empower creativity
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Canada’s Most Influential Brands of 2022 Share Insights
[VIDEO INTERVIEWS] Hear directly from the CMOs of Canada’s most influential brands of 2022.
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Canada’s Most Influential Brands of 2021 Share Insights
Hear directly from the CMOs of Canada’s most influential brands of 2021.
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Women in Advertising
Our latest paper looks at how brands will benefit when positive and modern female gender representation is evident in the advertising.
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Why Distinctive Brand Assets are a Driving Force
Are you maximizing the power of your brand’s assets? We share tips for your creative team.
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Taking the Pulse of Digital Marketing in Canada
A lot has changed since 2006! In this article, we highlight the big changes and those of particular interest to Canadian marketers.