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When Culture and Commerce Collide
In our detailed paper, we offer recommendations for our clients on what to do about the U.S. tariffs. Take a look.
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Canadians' understanding of ageism varies widely, revealing a significant lack of awareness regarding its pervasiveness and detrimental consequences
There is a need for education and awareness initiatives to challenge ageist attitudes and create a more inclusive society
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Customer Perspective: An Ipsos Podcast
An Ipsos podcast series exploring best practices in customer experience strategies, mystery shopping and channel performance.
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NASPL Pioneering Innovation Conference
Ipsos is delighted to be taking part in this year’s unique event designed to bring together lottery industry employees at all levels in a small-group, hands-on format.
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Portfolio Strategy Against Economic Uncertainty
Crises translate to periods of rapid change. Marketers who evolve their products and portfolios with informed agility are the most likely to weather the storm.
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Ipsos ranks Canada’s Top 10 Most Influential Brands of 2023
In thirteenth annual report, Google and Amazon held on to the top two slots, while Costco broke into the Top 10 for the first time
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Worries About Cost Of Living Remain High As End Of 2023 Draws Near
At the end of 2023, nearly seven in ten (69%) Canadians report they are concerned about their ability to absorb any unexpected costs of $1,000 or more.
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Food & Beverage Trends Reports: Off the Shelf
Our series of trends reports help brands stay attuned to macroeconomic, societal and consumer forces to ensure that product strategies remain relevant to consumers' changing tastes.
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Just Under Half (48%) of Canadians Say They Would Be Likely to Speak up Against Homophobic or Transphobic Comments on Social Media
Although There is Strong Support in Canada for the LGBTQ2S+ Community, Canadians are Split on Active Engagement
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Six in Ten (59%, +3 pts) Canadians Agree That if Canada's Government Does Not Act Now to Combat Climate Change, It Will Be Failing the People of Canada
However, 35% (+5 pts) Agree that Now is Not the Right Time to be Investing in Measures to Reduce Climate Change Given the Tough Economic Conditions