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Pharmaceutical and banking companies and governments are now seen as more trustworthy
New global data from Ipsos shows pharmaceutical and banking companies see a rise in trust. Government remains the least trusted sector, despite a small uptick.
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A Panoramic View: With whom and with what do I truly compete?
Getting an accurate and complete answer to the question of who you compete with is critical.
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Beyond omnichannel retail to convergent commerce
Discover some of the emerging channels where convergent commerce is evident, their impacts on shopper journeys and touchpoint use, and what it means for brands.
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Conservatives (35%, +3) Continue to Build Momentum and Slight National Lead Over Liberals (32%, +1) as NDP Surge Halts (21%, -2)
Tight Races in Quebec, Ontario and BC Continue, as well as key demographic segments
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Ghost Encounters: Nearly Half of Canadians (46%) Believe in Supernatural Beings; 13% Have Stayed at Haunted Hotel
Majority open to spooky overnight stay; want to “meet” guest-room ghosts like John Candy, Jimi Hendrix
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Surveying Canadians' Trust in Media
Tapping into Canadians' Trust in Traditional News Media and News Consumption Habits
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Trudeau Liberals (38%, +2) Maintain Lead Over Conservatives (32%, +1) Amid Second Wave of Pandemic
While Strong, PM’s COVID Approval Rating (59%, -15 since April) Still Trails Provincial Premiers (65%, -19 since April), Municipal Mayors (71%)
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Global majority seeks trustworthy news but may be vulnerable to disinformation
Ipsos research for the Trust Project finds limited appetite to pay for news and more confidence in one’s own acumen about the reliability of sources than in other people’s.
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Liberals (36%, +3) Bounce ahead of Conservatives (31%, -1) After Throne Speech and PM’s Televised Address
Liberals enjoy a double-digit lead in Ontario, but tied with Bloc in Quebec; Canadians aged 55+ Leaning Liberal, not Tory
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Impact of Prime Minister’s Speech to the Nation a Wash: 27% Have More Confidence in PM’s Plans Following Speech; 29% Have Less Confidence
One Quarter (27%) of Canadians Watched PM’s Televised Address; 18% Saw it on Social Media; 50% Read or Heard about It