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Customer Needs in Times of Crisis
Lessons and challenges from the automotive sector highlight opportunities for all industries.
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Ipsos Update - June 2020
Welcome to June’s edition of Ipsos Update – our round-up of the latest research and thinking from Ipsos teams around the world. It includes features on future scenario planning, customer experience, the emerging health and safety agenda, attitudes to work, and public opinion from New Zealand and Australia.
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Why Gen Z won’t be buying local during COVID-19
Generation Z, Canada’s youngest adult generation, appears to be rebelling against this narrative and instead blazing their own more globally minded trail.
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Reopen with Confidence: Ensuring Consumers Feel Safe in the 6-Foot Economy
Tips for how brands can get reopening right — and gain market share, charge a premium, and increase enterprise value.
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[WEBINAR] The Path Forward: Understanding Emerging Consumer Behaviours
Join Ipsos for our next Covid-19 The Path Forward complimentary webinar featuring a wide-range of insights to help inform your business recovery strategies – today we focus on techniques to better understand consumer behaviours as we emerge from isolation.
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Job losses stack up: COVID-19 to hit hourly workers, smaller businesses hardest, say experts
More than half of people in a global poll feel a ‘high threat’ to their job from the pandemic.
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Coronavirus outbreak: What do cuts to growth forecasts, interest rates and stock markets plunges mean?
Threat of a recession will result in large fiscal measures from governments, say economists.
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What the Future Gender Webinar
Watch our on demand webinar for case studies, as well as advertising do’s and don’ts to avoid gender missteps in a time of shifting norms.
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Ipsos announces ninth annual Top 10 Most Influential Brands in Canada
Google retains top spot for eighth year, Amazon and Facebook tie for 2nd, and Samsung re-enters the top 10.
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Ipsos Update - February 2020
Welcome to February’s edition of Ipsos Update – our round-up of the latest research and thinking from Ipsos teams around the world. This month includes a look at gender, shopper trends, entertainment in India, and young people’s perspectives on education and war.