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CMAcx 2022
With the continued evolution of customer expectations, brands have both a unique challenge and an unprecedented opportunity to reimagine the customer experience as we transition into a more hybrid-focused world.
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One in Three (32%) Pre-Retirees Expect to Outlive Their Retirement Savings by at Least 10 Years
Only One in Five (20%) Pre-Retirees Aged 50+ Have a Formal Financial Plan
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Ipsos Answers ESOMAR’s Questions to help online research buyers
The primary aim of the ESOMAR's Questions is to increase transparency and raise awareness of the key issues for researchers to consider when deciding whether an online sampling approach is fit for their purpose.
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CMA Webinar RECORDING: Business Casing CX + Defining ROI
The financial impact of the pandemic has increased pressure on organizations to reduce costs, drive efficiency, shorten speed to market and improve sales, all while attracting and retaining top talent.
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It’s the Ontario Tories’ Election to Lose as they Remain in the Driver’s Seat (38%) Ahead of the Liberals (28%) and NDP (24%) in Lead up to Ontario General Election
Half (50%) Approve of Government’s Performance; Four in Ten (42%) Believe Ford Government Deserves Re-Election
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Broad Support for BC’s Natural Gas Industry
Only 7% Say that No New Natural Gas Production Should Be Developed At All
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Liberals (32%, -1 pt) and Conservatives (32%, -2 pts) Remain Deadlocked in National Vote Intentions in Aftermath of Trucker Protests
NDP Support (23%, +5 pts) Rises since Federal Election
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Opinion Polls: A continual improvement process
Implementing new approaches and staying mindful of common sources of error, opinion polls can remain a vital tool for predicting election outcomes.
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What Worries the World - February 2022
The global public’s top 5 concerning issues remain unchanged, with Covid-19 still top. But inflation now ranks 6th with almost one in four (23%) worldwide now saying it is a worry in their country.
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BC Booster Shots: Fewer than Half (44%) of British Columbians with Two Doses of a COVID-19 Vaccine Plan to Get Their Booster Shot as Soon as Available
One-Quarter (25%) Say They Will Get Booster but Not Right Away, While 18% Say They Will Not Get Booster; 13% Remain Undecided