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[WEBINAR] What Are Canadians Thinking?
In a word, 2017 was ‘complicated’. So what will 2018 bring, and as business managers, how will you contextualize in a quick and responsive way?
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What Are Canadians Thinking
View this on-demand webinar to learn how using omnibus surveys can provide a better understanding of the Canadian public mindset.
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Reader’s Digest Reveals Most Trusted Brands in Canada for 2018
Nine in Ten Canadians (92%) Tend to Buy from Companies They Trust More
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Half of Americans Say They’ll Shop for Deals this Black Friday and Cyber Monday, Spending Nearly $475 on Average
Clothes, Toys, Beauty & Fragrance Top the Wish List, Along with Big-Ticket Items Like TVs
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What’s keeping Canadians from adopting mobile payments?
Almost half of Canadians made a purchase by tapping a contactless credit or debit card in a store, coffee shop or other location in the first half of 2017, according to the Ipsos Personal Cardholder Study. Yet despite relatively high awareness of mobile pay on the big three platforms —Apple, Android and Samsung— users number in the just the low single digits.
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Ipsos CanadaNext asks Canadians to Predict the Future: Seven in Ten Canadians (72%) Think a Major Act of Cyber Terrorism is Likely, while Majority See Heavy Job Losses to AI
Online Communities Will Rival and Surpass Geographic Ones as Most Relevant, While Paper Money and Retail On the Way Out
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Ipsos Awards Top Honours for Financial Services Excellence in Canada
Ipsos Announces Winners of 2017 Best Banking Awards
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Ipsos Honoured at 2017 MRIA Research Awards Gala
Canadian Research Industry Honours Ipsos with Three Awards in Research Excellence
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The Disruptors: Millennials’ penchant for snacking
Millennials’ penchant for snacking is serving up both challenges and opportunities for retailers and CPGs
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Ipsos Marketing Enriches Path to Purchase Expertise with New Global Practice Leader
Alison Chaltas Joins Ipsos Marketing as Global President, Path to Purchase