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The Most Influential Brands in Canada, 2018
When companies land lightning in a bottle and create influence, it is no accident. Top companies invest in their brands to achieve this. Is your brand among the top 10?
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Trust in Business: Is the rising tide lifting all boats?
While 14 of 21 sectors improved their trust scores among Canadians, 4 did decline. Discover where your brand ranks.
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Media Optimization
Does your media plan maximize value, or just cut costs? We share seven tips to optimize your budget.
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Many Canadians in Financial Turmoil, Proportion who are $200 or Less Away from Financial Insolvency Has Risen from 40% to 46%
Concern Over Rising Interest Rates Deepen; More Worried About Ability to Repay Debts, and Moving Towards Bankruptcy
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Canadians Assess 2018 as Worse than 2017; Pessimism Continues into 2019
Only Six in Ten (61%) Say their Financial Situation is Good (-5 Points) as Canadians Expect to Spend More on Food, Housing and Health in 2019
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Rethinking sweet
Rising concerns about obesity and diet-related illnesses have prompted regulatory pressure on food manufacturers to cut sugar from their products.
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Canadian Parents Have Important Role to Play in Educating Teenage Daughters about Internet Safety and Risk of Sex Trafficking, According to new Covenant House / Ipsos Survey
Improved Familiarity with Sex Trafficking and its Risks Can Lead to Safer Behaviour among Teenaged Girls
Teenage Girls More Likely to be Aware of Risky Behaviour and Avoid It When Parents are Aware of Child’s Social Media -
Potential for Interest-Rate Hike Increases Fear of Bankruptcy
Nearly Half (45%; +7pts) of Canadians are Already Feeling the Effects of the Interest Rate Increase
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Public Perspectives: Does Advertising Reflect Reality for Canadians?
This report explores Canadian’s feelings towards advertising and it’s representation (or not) to self-image, gender equality and diversity.
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Majority (55%) of Canadians – Both Women (59%) and Men (52%) – Fail True-or-False Quiz about Canadian Women’s History
Celine Dion Tops the List of Canadian Women that Canadians Most Want to Dine With