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Talking about family at work? Not such a good idea if you’re a woman
Twice as many think women who talk about family are likely to have their career harmed compared to men.
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Why Distinctive Brand Assets are a Driving Force
Are you maximizing the power of your brand’s assets? We share tips for your creative team.
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How we research a changing gender landscape
Agree or disagree: “A person is either a man or a woman and not anything in between.”
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Gender means more than you think it does
The conversation around gender is shifting. No longer is it just about traditional gender roles. Now, it’s about the role of gender itself.
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Does advertising have a responsibility to be inclusive?
Gender roles are a prominent part of advertising and communications.
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Germany Retains Top “Nation Brand” Ranking, France and Canada Emerge to Round Out the Top Three
France moves to second place with reputational gains in the Governance index. Canada ranks in third place for the first time. The United Kingdom slips by one position, while the U.S. remains in sixth place.
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Liberals (40%) Lead Conservatives (35%) Among Those Born Outside of Canada
Canadians Prioritize Similar Issues Regardless of Origin; Foreign-Born Canadians More Likely to Choose Economy (29%) as a Top Issue than Those Born in Canada (23%)
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Mall makeovers vs. online shopping: Will e-commerce support or replace brick and mortar?
More than half say it’s easier to buy goods and services online than a year ago.
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Trudeau Moves Ahead as Canadians’ Pick for Best PM (37%, +7 pts), Scheer Trails at 30% (-2 pts)
Grits and Tories in Dead Heat on Perceived Commitment to Keeping Election Promises (29%)
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What we lose when we only listen and don’t watch
“I simply don’t trust technology and online banking,” John, a policeman from New Jersey, told us during an ethnographic study Ipsos was conducting about online banking apps.