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How to make smarter sports sponsorship decisions: Introducing Ipsos Synthesio 'Fanzone'
A new offering from Ipsos Synthesio leverages insights from social data to help brands spot emerging opportunities
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ChatGPT and the rise of generative AI
It is our intent to put in perspective the opportunities while recognizing some of the limitations in implementing ChatGPT, LLMs, and Generative AI more generally.
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Canadian Consumers see Tech as Driving Force Behind Small-Business Growth
Majority (54%) of Consumers Disagree that E-Commerce has now Peaked
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Less Than Half (48%) of Canadians Are Satisfied With Their Provincial Healthcare System
Two-thirds (67%) believe that private entrepreneurs can provide healthcare services faster than hospitals that are managed by the government.
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Six in Ten (63%) Canadians Who Don’t Own a Home Continue to Feel Owning a Home is Completely Out of Reach, have “Given Up” on Ever Owning One
Seven in Ten (71%) Say High Interest Rates Currently Have Them on the Sidelines of Home Buying or Selling
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Creative Excellence helps advertisers to bring back the magic
Creative Excellence helps advertisers to bring back the magic by using research to inspire and empower creativity
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Educated Conjecture: An Ipsos Podcast
In this week's episode, we talk about how data from both restaurant guests and broader trends is influencing Tim Hortons’ evolving offer to Canadians
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Brand Building with New Canadians
Revisit our on demand webinar for insights from the Ipsos New Canadians Research Community, a 200+ member online community of new-to-Canada residents.
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Ipsos Answers Esomar’s Questions to help online research buyers
The primary aim of the ESOMAR's Questions is to increase transparency and raise awareness of the key issues for researchers to consider when deciding whether an online sampling approach is fit for their purpose.
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Canadians Outline their 2023 Federal Budget Priorities: Help with Inflation (43%), Lower Taxes (37%) and Investing in Healthcare (35%)
Increasing Taxes for Well-Off Canadians (22%) and a Reduction in Government Spending (15%) Round out Top-Five Priorities