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Mall makeovers vs. online shopping: Will e-commerce support or replace brick and mortar?
More than half say it’s easier to buy goods and services online than a year ago.
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Trudeau Moves Ahead as Canadians’ Pick for Best PM (37%, +7 pts), Scheer Trails at 30% (-2 pts)
Grits and Tories in Dead Heat on Perceived Commitment to Keeping Election Promises (29%)
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Empty-Nest Boomers Driving the Small-Business Economy: RBC Poll
But Millennials Most Likely to Consider Starting a Business in the Future
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Liberals (35%) and Conservatives (35%) in Dead Heat as Election Officially Underway
While Approval of Trudeau Government on the Rise, Conservative Supporters Remain Most-Committed Voters
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What we lose when we only listen and don’t watch
“I simply don’t trust technology and online banking,” John, a policeman from New Jersey, told us during an ethnographic study Ipsos was conducting about online banking apps.
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The Empire Club: The Federal Election & Beyond
The Empire Club of Canada has invited Ipsos’ Darrell Bricker to be among the leaders in research and political campaigning to share how polling is being used today by political parties to shape campaign strategies.
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Flight-shaming: Would you change your travel plans to save the planet?
One in seven say they would pay more for travel with lower carbon footprint than airplanes.
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The Future of Beauty: Thriving Across the Consumer Decision Journey
View our on-demand webinar to hear highlights from exclusive research exploring the beauty buying behavior across the consumer decision journey.
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The Federal Election: Canadians are looking forward to getting ahead but will the Parties be able to Deliver?
We may have voted for hope, optimism sunny days in 2015 but Canadians don’t appear to be very optimistic heading into the Fall of 2019.
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As Election Looms, Majority of Canadians (52%, Up 15 Points since 2016) Say Canada’s Society is Broken
Populist and Nativist Sentiment Growing in Canada; 61% Say Traditional Parties Don’t Care about People Like Them