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  • Society

    With King Set to Open Parliament, Pro-monarchy Sentiment Rises as Canadians Say It Differentiates Canada from U.S.

    Generational divides and shifting attitudes show the monarchy gaining ground - but challenges remain, especially in Quebec.

    26 May 2025
  • Society

    Nearly all Canadians (96%) Aged Forty-Five and Older Say Aging in Place Enables the Preservation of Independence and Dignity

    Nine in ten (94%) agree that Personal Support Workers (PSWs) positively impact the lives of Canadians of all ages

    16 May 2025
  • Society

    Canadians (95%) agree that it’s important to have federal government policies that enable aging in place

    Nine in ten (93%) Canadians Rally Behind Integrating Health, Housing and Social Services to Support Aging Well

    12 May 2025
  • Society

    Ipsos Reveals BC’s Most Loved Brands 2025

    Leading the pack, Save-On-Foods has emerged as the “Most Loved Brand” in BC, followed closely by London Drugs and BC Hydro

    5 May 2025
  • Society

    Liberals Poised to Win Fourth Term

    Carney Seen As Best to Lead Canada

    27 April 2025
  • Society

    Shoppers Want to ‘Do Good’ But Brands Are Missing the Mark

    Despite nearly 76% of consumers claiming they want to support sustainable brands, conscious consumerism only accounts for 38% of purchases, pointing to the "say-do gap" that businesses must address to drive growth in the sustainable economy.

    22 April 2025
  • Society

    Carney Ahead on Most Key Leadership Metrics as Election Day Nears, but Poilievre Gaining Steam on Affordability

    Carney consistently outpaces Poilievre across crucial areas, however, Poilievre holds an edge over Carney when it comes to advocating for the middle class (+4 points)

    21 April 2025
  • Society

    Canadians Say No Clear Winner Emerged from Leaders’ Debates

    25% Say Poilievre Exceeded Expectations; 14% Say the Same about Carney

    21 April 2025
  • Society

    Race Tightens Further as Campaign Hits Final Stretch

    Conservatives (38%, +2) Close in on Liberals (41%, -1)

    21 April 2025
  • Society

    More Than Half (56%) of Canadians Are Satisfied with Their Provincial Healthcare System – a Significant Increase (+8 Points) from Last Year.

    Less than a third (31%) believe that additional funds injected in the system over the past decade have improved the situation.

    16 April 2025
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