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Finances, Forecasts and Fireworks: Four in Ten (41%) Canadians are Hailing in the New Year with a Resolution about their Financial Wellbeing
Almost Half (48%) are Determined to Pay Off Their Debts Despite Inflationary Pressures, But Are Equally Concerned About the Price of Groceries and Food
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Only Half (50%) of Canadians Currently Working from Home Say They Expect to Return to the Office Regularly in 2022
Most (88%) Say they’ve Enjoyed Working from Home More Often but 58% Miss Being with their Colleagues
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Politicians and Tech Giants Should Top Santa’s Naughty List while Healthcare Workers Make the Nice List, Say Canadians
Canadians at the top of both with Ryan Reynolds on the nice list, but Justin Trudeau naughtiest
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Majority (56%) of Canadians Support Another Lockdown to Stop the Spread of Omicron
Eight in Ten Think Omicron Will Delay Return to Normal (82%) and Would Consider Cancelling Travel Plans if COVID-19 Got Worse (80%)
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Pandemic Paradox: Fewer Are in Debt Yet Many Are Concerned About Affordability
Compared to the pre-pandemic era, Canadians (aged 20-69, HHOLD income $40k+) Are A Little More Reluctant to Spend Money or Go into Debt During the Holiday Season
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Brand Hacks: Tips for building brands by fulfilling our quest for meaning
Listen in as we reveal why most ad campaigns fail and how successful brands incorporate personal, social, and cultural meanings to our everyday lives.
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Canadians and Americans Already Feeling the Pinch of Inflation
Rising concerns are accompanied by expectations of paying even more in 2022
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A Panoramic View: With whom and with what do I truly compete?
Getting an accurate and complete answer to the question of who you compete with is critical.
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In the Wake of Wildfires and Floods, Natural Disasters are Fastest Growing Threat for Canadians
Ipsos poll for Halifax International Security Forum shows most Canadians believe the world is becoming more dangerous
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National survey reveals most young adults have confidence in science
Yet lack of confidence in math, the persuasion of social media influencers, and the difficulty to delineate between real and fake information can keep many young adults from making science-based decisions