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Ipsos again named as the world’s No. 1 Most Innovative Insights & Analytics Company in 2024 GRIT Top 50 Suppliers list
Ipsos’ win reflects a decades-long reputation for leading-edge research and rigor
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Misfits and the Machine: Why AI alone can’t crack creative effectiveness
In the second of our AI in Advertising papers, we explore the benefits and limitations of using AI in ad development.
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Ipsos launches Creative|Spark AI, an ad testing solution generating actionable insights within minutes
Creative|Spark AI leverages the combined power of human intelligence and artificial intelligence to boost creative effectiveness.
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AI in Advertising Research
Read how AI ad evaluation tools can be more connected to human creativity, used more widely in advertising research, and in turn, help brands to get to more effective advertising.
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[WEBINAR] United in Individuality: Opportunities for Canadian Brands
We’ll discuss findings grounded in a decade of data and collected across 50 markets, comparing the global data to how we think, feel and behave here in Canada.
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Customer Perspective: An Ipsos Podcast
An Ipsos podcast series exploring best practices in customer experience strategies, mystery shopping and channel performance.
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Ipsos Global Trends: 10-year anniversary
Ipsos’ largest public survey in its history. 50,000 interviews, 50 markets, 74% of the world's population and 90% of the world's Gross Domestic Product.
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Insights to Help You Unlock the Power of New Canadians
Newcomers are the fastest growing segment of the Canadian market. The first step to winning with newcomers and building loyalty is understanding their perspectives and experiences.
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Acting with an Empathetic Marketing Mindset
Discover how an empathetic marketing mindset fosters meaningful connections, supports brand choice and contributes to Brand Success.