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Beyond omnichannel retail to convergent commerce
Discover some of the emerging channels where convergent commerce is evident, their impacts on shopper journeys and touchpoint use, and what it means for brands.
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Germany maintains top “nation brand” ranking, Canada and Japan overtake the UK to round out the top three
2021 Anholt-Ipsos Nation Brands Index: Canada and Japan overtake the U.K. to round out the top three; U.S. sees reputational gains from 2020.
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Positive impact of intersectionality in advertising
The Unstereotype Alliance today released its new report “Beyond Gender 2: The Impact of Intersectionality in Advertising,” produced with support from LIONS and research conducted by Ipsos.
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Ipsos Update - October 2021
Global risks, trust in research, virtual reality and the global influence of Germany are just some of the topics featured in this month’s round up of research and analysis from Ipsos around the world.
Execution Measurement
Measuring the execution of brand strategy.
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Bridging the Brand Experience Gap
We share insights into how to align brand promise and customer experience for business success.
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CRIC: The Future of Cross-Platform Audience Analytics
Join Ipsos’ Josh Cormie together with a panel of experts – in data, insights and analytics - to better understand the future of audience measurement from traditional channels to digital behaviours (active and passive).
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Management Of Healthcare Crises Is Still A Top-5 Concern For Many Citizens
2021 Anholt-Ipsos Nation Brands Index shows nations which have made significant strides to contain the COVID-19 pandemic are rated positively by citizens globally on their performance of handling healthcare crises.
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Liberals (38%) Support Plateaus on Back of Vaccination Programme and Reopening Plans, While Conservatives Slip Behind (26%, -3)
Half (52%) Approve (10% Strongly/42% Somewhat) of Liberal Government’s Performance, Must Sustain Momentum over Summer to Ensure Majority