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Young Adults in Canada Place High Level of Importance on Their Communities, See Designated Driving as Part of Building a Better Community, Keeping Friends Safe
Young Adults Believe Prevalence of Drunk Driving is
on the Decline (26%) Rather than Rising (11%), Believe They're Doing a Better Job than Parents of Using a Designated Driver (28%) -
Eight in Ten (80%) Canadians Think Ending Child Poverty Should be a Goal for any Federal Government
Almost Nine in Ten (86%) Agree Providing Quality Care for Children is an Expression of Canadian Values
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From Makeovers to Taking Over: What Reinvention Means to Canadians
Ipsos Reid Analyzes Twenty Ways in Which Consumers Reinvent Themselves
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Three in Ten (27%) Canadians Will Attend a Remembrance Day Ceremony This Year, 23% Said they Went Last Year
Eight in Ten (82%) Support Making November 11th a National Holiday
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The Perils of Perception: Canadians Fail on Every Perception versus Fact about their Country in Unique Socio-demographic Knowledge Test
But Score Better Than 13 Other Countries in Accuracy Placing 8th of 14
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Poverty (43%) Most Thought by Canadians to Be the Cause of World Hunger
Six in Ten (59%) Believe That the Canadian Government Should Ensure Seed Access to Developing Countries; Two in Three Believe Canadian Government Funding to Support Small Family Farms (63%) and Individual Donations to Organizations (65%) Could Help Reduce World Hunger
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John Tory (42%) Headed for Toronto Mayor's Chain of Office Over Ford (31%), Chow (25%)
Potentially Large Turnout Could Push Victory Margin Higher
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Research Shows One Key to Market Relevancy is Brand Reinvention
Brands in Technology, Food & Beverage Categories Lead the Way in Staying Relevant
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Half (51%) of English Canadians 40 years and Older Agree They are Prepared in the Event of a Heart Attack
Most (94 %) Agree They Are Not Too Young to Worry About Having a Heart Attack