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What the Future: Wellness
Read more about how technology and changing policy priorities are shaping everything from future healthcare to food, and how providers and companies can adapt.
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Canadians Turn Away From US Amid Tariff Concerns
Rising Economic and Political Tensions Push Canadians to Rethink Ties with the US
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Canadian, and then Some: Landmark Study Maps the Multicultural Reality of Canadian Identity. 84% of Canadians are comfortable expressing their cultural identity while still feeling Canadian.
For the majority of Canadians their Canadian identity coexists alongside their cultural identity – it’s not about one or the other.
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Customer Perspective: An Ipsos Podcast
An Ipsos podcast series exploring best practices in customer experience strategies, mystery shopping and channel performance.
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Ipsos launches Strategy3 consulting practice in Canada; Veteran business leader Diane Ridgway-Cross to lead the offering
Taking the helm of Strategy3 in Canada is Diane Ridgway-Cross, who brings more than two decades of experience leading business strategy, growth, and communications.
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Beyond Tropes, Tokenism and Talk
Join Ipsos’ Grace Tong and Ted Doering as they work with other industry leads to participate in a hackathon with cross-functional teams.
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Building reputation in 2023: the link between corporate reputation and business efficiency
Drawing on new data from our latest 24-country Global Reputation Monitor, this paper explores the relationship between a good reputation and better business efficiency.
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[WEBINAR] Unlocking the Value of Reputation
The definitive link between corporate reputation and better business efficiency.
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Ipsos unveils twelfth annual Top 10 Most Influential Brands in Canada
In a turbulent year, despite taking a pounding in the stock market, Google, Amazon, and Apple take the top slots reflecting their resilience. Walmart moved up and Facebook moved down while PC Optimum, the only Canadian brand in the top ten came in at #8.
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Cultural Intelligence: How can brands and communication travel across cultures?
How can an advert perform well in one country, but prove significantly ineffective in another?