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Fashion Weeks: Has K-Pop stolen the shows?
Four takeaways from Synthesio social data about 2022 global Fashion Weeks.
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Four ways to future-proof your brand during inflation
We already said marketing investments are the way to go. Here’s four we recommend.
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Social Listening 101: How to understand consumers
Understanding consumer preferences and behaviors is the backbone of all good go-to-market, brand, and innovation strategies. It’s the foundation for attracting and retaining customers, and delivering experiences and products that exceed expectations – especially important now that empowered consumers have more choices, greater knowledge, and higher demands. But today’s pace of change and the explosion of digital channels have made it difficult for marketing and insights pros to keep up.
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Ipsos Marketing Strategy & Understanding: brand and market research
Are you faced with complex business issues in marketing and strategy? Are you looking for tools to realise exceptional growth? Or do you want to set to work with a strong omnichannel strategy for your brand? We’d love to (strategically) think along with you. Ipsos Marketing Strategy & Understanding research paves the way towards comprehensive understanding and strategic insight for your brand to truly stand out in the market.
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Ipsos Brand Health Tracking: research into brand performance
Do you know how well your brand compares to the competition? Whether your brand activities result in the desired outcome? And are you truly aware of the threats and opportunities in the market which will allow you to think and act quickly? Ipsos’ Brand Health Tracking research makes sure you choose the right path that lets your brand grow.
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Ipsos Affluent Survey: the attitudes, preferences and media habits of affluent and influential individuals
Are you looking for the best way to understand, reach and engage with Affluents, the most wealthy and influential consumers? Are you a media company looking to prove the true value of your upmarket audience? Do you need to optimise your advertising effectiveness? Or would you like to know which media to use to reach the right target audience? The unique and dynamic Affluent Survey, which has been conducted for over 20 years, delivers unrivalled insights into the media and consumption habits of Affluent consumers in 21 countries across Europe, and 47 worldwide. Yes, it’s a resource unlike any other.