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Product Testing
The product testing solution enables clients to achieve product superiority through innovation or renovation.
Market Launch
Final product launch preparation post design freeze to validate product, target, pricing, and communication strategy.
Concept and Product Success
Changing future vehicle concepts and communication to meet consumer needs.
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2 reasons why you should focus your attention on superior product performance
Superior product performance matters more than ever today
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Artificial intelligence: Four points of vigilance
This article on AI from Helen Zeitoun, CEO Science Organisation and CEO Ipsos in France, was originally published in French in Strategies, March 2019.
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[WEBINAR] Product Execution matters now more than ever…
Learn about why and how you should focus your attention on superior product performance
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Artificial Intelligence: human versus machines, who’s winning?
The adoption of artificial intelligence and automation of jobs
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Innovating succesfully, how do you do that? Tips and tricks from the innovation experts
The strength of Jobs to be Done is that it’s always about groundbreaking studies, according to innovation expert Johannes Hartmann.
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Ipsos Update - April 2019
This month’s edition features Ipsos research and thinking on technology and healthcare, nationality and inclusivity, Indian cuisine, virtual reality, text analytics and more.
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Virtual Reality: Hype or the Future?
Virtual Reality (VR) technology has been around for at least a decade and you could say it’s clearly gone from sci-fi to sci-fact. However, it’s still seen as a new technology and has not hit mass adoption; so what has gone wrong?