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Global consumer confidence at its lowest in years
Consumer sentiment has declined sharply in almost every country.
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Ipsos Total Operations: Outsourcing data collection
You may have your own ‘in-house’ data and analysis department but carrying out market research remains a time-consuming job all the same. What if you could partly outsource this? If you would for instance make the analysis yourself, but leave the data collection to Ipsos?
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Ipsos’ update on Covid-19
Our country has been in the grip of the corona virus for some time now. The government has announced various measures, which we, as Ipsos, will naturally comply with. We’d like to inform you on what the possible effects of the measures on our cooperation with clients and partners may be.
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Ipsos Brand Health Tracking: research into brand performance
Do you know how well your brand compares to the competition? Whether your brand activities result in the desired outcome? And are you truly aware of the threats and opportunities in the market which will allow you to think and act quickly? Ipsos’ Brand Health Tracking research makes sure you choose the right path that lets your brand grow.
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Ipsos Innovation: the road to fast and daring innovation
Do you want to translate insights and ideas into successful initiatives? Test and optimise your concept, product, or package design? Or are you looking for ways to maximise quality in order to gain a higher ROI? Ipsos Innovation research helps you recognise opportunities, convert challenges into achievable initiatives and lets you market your bold innovations.
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Ipsos Update - February 2020
This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world on gender, shopper behaviour, entertainment in India and young people.
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Global Divide on Social Mobility
Ipsos' survey for the World Economic Forum shows widespread enthusiasm about the future in emerging markets contrasting with rampant pessimism in mature economies.
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Ipsos Update - January 2020
This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world on creativity and innovation, NATO, Gen Z in MENA and in-depth reports from Australia, Brazil, Russia and the UK.
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Ipsos.Digital, the fully automated research platform expands into 11 new countries
As part of Ipsos’ ongoing commitment to deliver fast, high-quality data while bringing the best of science, technology and know-how to its clients, Ipsos today announces the expansion of its self-service research platform, Ipsos.Digital, to 11 new countries, bringing clients a fast and simplified access to global research capabilities and insights.