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Global Advisor
Talking to citizens around the world every month.
Data Science for Audience Measurement
Enhancing survey data with statistical techniques.
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Ipsos Update - April 2019
This month’s edition features Ipsos research and thinking on technology and healthcare, nationality and inclusivity, Indian cuisine, virtual reality, text analytics and more.
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Innovation’s Product Testing & Social Intelligence Analytics (SIA) win prestigious ESOMAR Smart Data Award
Our speakers presented a business case for our client Mars Petcare.
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Human Curation in an AI world
Human curation is more important than ever in an age of ‘Infobesity’ as it offers qualities that are not replicable by AI. We show how a fusion of AI synthesis and strategic human curation can help to drive business impact.
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Mystery Shopping
Offering an outstanding customer experience and delivering fully on your brand promise helps achieving profitable growth. An excellent Mystery Shopping program is your key to success.
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Retail Performance
To understand your consumers it is key to have an advanced retail strategy. Our data led approach to improve in store experiences provides you just that.
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Mystery shopping vital ingredient in customer experience strategy
Customer experience is of great importance in any industry. This is arguably most evident in the high-end spectrum of the market where affluent consumers literally spend billions. In this whitepaper three customer experience experts explain what challenges retailers face and what high street retailers can learn from the luxury industry.
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When Difference Doesn’t Mean Different: Understanding Cultural Bias
Running global Customer Experience studies provides both better value for money than individual country studies and a degree of standardisation across markets. However, their validity remains at risk from an age-old research problem: cultural bias.