Drinkaware says unit guidelines just aren't working
New research, conducted by Ipsos for alcohol education charity Drinkaware, suggests that just over two thirds of 25-65 year olds don't recognise how many units they can drink if they want to stay inside the lower risk guidelines.
New research, conducted by Ipsos for alcohol education charity Drinkaware, suggests that just over two thirds of 25-65 year olds don’t recognise how many units they can drink if they want to stay inside the lower risk guidelines.
The new research revealed that only 32% of 25 – 65 year olds knew the correct unit guideline limit for women and 31% knew for men (as shown in Table 1).
It also showed that amongst a range of alcoholic drinks, knowledge of the correct unit limit varied from 13% (for a pint of 5% ABV cider) to 36% (for a pint of 4% ABV lager), as outlined in Table 2.
The government’s lower risk guidelines set by the Chief Medical Officer advises that women should not regularly drink more than 2-3 units daily (equivalent to a 175ml glass of 13% wine) and that men should not regularly drink more than 3-4 units daily (equivalent to a pint and a half of 4% beer). ‘Regularly’ means drinking every day or most days of the week.
Technical Note:
• Ipsos conducted an online survey among a representative sample of 1,539 adults aged 25-65 across the UK between 19th November – 12th December 2013. • The data were weighted by age, gender, region and social grade to the known offline population profiles. • An asterisk (*) denotes a finding of less than 0.5%, but greater than zero. • Where results do not sum to 100 this may be due to multiple responses or computer rounding.
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