The Ipsos Almanac

In our latest Ipsos Research Highlights we explore the rise in concern of COVID-19, reactions to the new restrictions, and who the public thinks would make the most capable Prime Minister.

Getting an accurate and complete answer to the question of who you compete with is critical.

Why Menu Based Choice should be the go-to method.

Why understanding the business objective and your data is key

Findings from a new ESG module on the Ipsos surveys of MPs and business journalists show a direct relationship between ESG performance and business success.

Launched at World Expo in November, Ipsos's new report with HSBC takes a closer look at the behaviours and attitudes of Global Indians, the world's largest diaspora.

The third paper in our “Future of Insights” series explores how organisations are evolving to harness the power of data and technology for better insights.

This new report, with Samsung Ads, provides a comprehensive picture of European connected TV viewers and how they engage with TV content.

Our report highlights the danger of only focusing on a vocal minority when the wider population often have a more nuanced relationship with conspiracy theories.

NHSX, a joint unit bringing together teams from NHS England and the Department of Health and Social Care to drive the digital transformation of health and care, commissioned Ipsos, the Institute of Public Care (IPC) at Oxford Brookes University and Skills for Care to conduct two related reviews…